Tag Archives: ads

PwC Kids Digital Media Report 2019 estimates global kids digital advertising market will be worth $1.7bn by 2021

In 2017, PwC released the ground-breaking Kids Digital Media Report, which estimated that the value of the global kids digital advertising market would hit $1.2bn by 2021. They have just released their latest report with updated data and trends. It’s a compelling read.

A staggering 170,000 children go online for the first time every day, driving considerable disruption across the media landscape. As children become a larger percentage of the daily internet audience, laws to protect them are expected to be passed with greater urgency. These increasing regulatory requirements support a shift in spend towards dedicated kidtech players, who provide privacy-centric solutions to the industry.

Read more at: https://www.superawesome.com/2019/06/11/pwc-kids-digital-media-report-2019-estimates-global-kids-digital-advertising-market-will-be-worth-1-7bn-by-2021/

Apps for preschoolers are flooded with manipulative ads, according to a new study

In the children’s gaming app Doctor Kids, a popular purchase in the Google and Amazon app stores, kids get to play doctor in a children’s hospital. They clean patients’ teeth as a dentist, straighten crooked bones inside an X-ray scan, and play optometrist by helping kids with blurry vision find the right prescription glasses, all against a backdrop of brightly colored characters and a twinkling soundtrack.

Until suddenly, the game is interrupted. A bubble pops up with a new mini game idea, and when a child clicks on the bubble, they are invited to purchase it for $1.99, or unlock all new games for $3.99. There’s a red X button to cancel the pop-up, but if the child clicks on it, the character on the screen shakes its head, looks sad, and even begins to cry.

Read more at: https://www.vox.com/the-goods/2018/10/30/18044678/kids-apps-gaming-manipulative-ads-ftc