PwC Kids Digital Media Report 2019 estimates global kids digital advertising market will be worth $1.7bn by 2021

In 2017, PwC released the ground-breaking Kids Digital Media Report, which estimated that the value of the global kids digital advertising market would hit $1.2bn by 2021. They have just released their latest report with updated data and trends. It’s a compelling read.

A staggering 170,000 children go online for the first time every day, driving considerable disruption across the media landscape. As children become a larger percentage of the daily internet audience, laws to protect them are expected to be passed with greater urgency. These increasing regulatory requirements support a shift in spend towards dedicated kidtech players, who provide privacy-centric solutions to the industry.

Read more at: https://www.superawesome.com/2019/06/11/pwc-kids-digital-media-report-2019-estimates-global-kids-digital-advertising-market-will-be-worth-1-7bn-by-2021/

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